A personal letter I just wrote to Tereska Gesing, owner at Urban Seedling, our biggest competitor.
So I got excited about collaborating when Bryce asked me if I wanted work at Urban Seedling when I was checking out the Nutritower last month. You guys have 20 employees!! I had 7 this year at my peak. Which isnt bad considering Installation Vivante was in its first year this year, after Marche Vivant went kaput after one season.
Anyway, I would love to help you out if I can. I used to work at a pizza restaurant where the boss would send me to the competing pizza restaurant up the street to get supplies if we ran out, and both companies would help each other out in times of need. Not that garden supplies are in any shortage, but if you ever need equipment or people I would be a good resource for you.
Im open to sending customers to you. My company does integrated installations, like a whole backyard renewal complete with a raised bed in one corner. Maybe I wouldnt have the time to do the bed or take care of it and would consider sending that to Urban Seedling. I have more confidence in your ability to keep up with customers gardens than my own, after planting. Refining my maintenance system is not at the top of my to-do list for the 2015 season, whereas you seem to have built a company on it. Is that still correct?
I am planning on doing a whole bunch of how-to videos for gardeners in the Montreal area, under the name Personal Agriculture. Would you like to collaborate with me on some?
Speaking of the 2015 season, I am also planning on releasing a whole series of higher-end garden furniture, like composters, trellises, (yes, raised beds of varying sizes), etc. Ive been working on these designs for over a year now. Would it make sense for you to sell them?
Honestly what I want to do is inspire people to start producing their own food. Thats why I started off doing integrated garden installations, pursuing a high-end market because I believe that making things look good in itself is already a huge step towards inspiring people to embrace GIY (grow-it-yourself, i just made that up) and begin identifying as someone who is food / sustainability aware.
My defining value in this field is actually in the creative aspects of urban agriculture/sustainable landscaping and in my entrepreneurial drive. These characteristics have been my most important contributions to Installation Vivante so far, perfectly matched by a growing demand for sustainable practice in the urban garden.
My plans for Installation Vivante involve refining and defining a knowledge-base for anyone interested in growing their own food and making that accessible. I also intend on defining a lifestyle where fresh, local food is available though a multitude of sources (Personal Agriculture). Judging by the rich content on your website, I will assume this was your idea as well a few years ago.
This winter I launched InstaPlante (instaplante.ca) and have been catering and/or selling and producing living fresh greens. I understand your husband/business partner is in the catering business?
Anyway, I want you to think of me as a friend and my professional services as a tool you can use.
514 501 7834
Installation Vivante, InstaPlante, Personal Agriculture
-- <b>Installation Vivante</b> "L'art de l'agriculture personnelle" 514 501 7834 www.installationvivante.ca